Author : Pablo Golan
Last year, merchants with Shopify stores sold more than $ 1 billion around the world during the four days of Black Friday Cyber Monday (BFCM) and buyers spent billions of dollars on businesses of all sizes.
If you want to increase your sales during the shopping weekend more garde this year, it’s time to start planning.
With these 26 ideas, your store will be ready for Black Friday and Cyber Monday not only to increase your sales, but to minimize the stress and headaches that the season causes in many business owners. Analyze, implement and take the ideas that work best for your business and evaluate the results. Now get to work:
Prepare for this time with enough anticipation, letting your customers and visitors know that you know it is an important time for sales and that you are ready to receive them.
According to an investigation conducted by Google, every year 26% of customers start looking and buying their gifts for these holidays since October. Not only do you need to be prepared for this, you also need to ensure that customers looking for gift ideas and information on specific products find your store.
Check your inventory and the products you will have available on these dates and plan the offers you want to make with time, instead of launching a last minute promotion. One of the ideas is to create a sales map in Excel, where you can have an outline of your next sales.
Did you backup your business in case something goes wrong? What would happen if the website of your online store went down? What do you plan to do if the shipping company you work with is too busy? Could you call your programmer at 4 a.m. to fix the problem on your website?
It’s not a matter of frightening you, it’s just that you have to make sure you are prepared for any contingency. Think of the worst scenarios that can involve your business and have one or two backup plans: expect the best, and prepare for the worst.
Sometimes, if you have to process too many simultaneous requests in your online store, a jam can occur and cause a collapse in the web page. For something like that to happen, you must have a very large volume of traffic, but anyway, it’s a good idea to make sure that your server can handle this type of eventuality.
Remember that the keys to success during these two events are to prepare, plan and start acting as soon as possible. This list should help you not only with what you need to know for the next promotional events of the year, but also should position yourself better to succeed during this holiday season.
If it’s your first Black Friday or Cyber Monday, take it as a learning experience, stay ambitious, but without setting unrealistic goals, and, above all, enjoy this adventure.
If you have a question or suggestion, do not hesitate to share it in the comments section and I will gladly answer you.